Perhaps the clearest sign of a great brand expanding their offerings is the streaming of Bob Ross’s “The Joy of Painting” for eight days and a livestream marathon of every episode from “Mister Rogers’ Neighborhood.” For example, in 2013 the site streamed a performance from San Diego Comic Con in 2014, a performance by renown DJ Steve Aoki in 2015, they added new categories for music, radio shows, and a non-gaming category called “Creative.” In 2017-2019, they grew partnerships with the NBA, NFL, professional wrestling, and many others. Because they were already in service of many different communities, the diverse content pushed the boundaries they needed a new identity to reflect their expanding culture of inclusiveness. Twitch-the leading live streaming platform for gamers-chose to act as leaders, adding more seats to their table.
When you become a household name for a community, you have two options: add more seats to the table or close the doors.
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